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England's head coach tells the gripping story of how he took the
national side to victory in the 2003 Rugby World Cup in this fully
revised and updated paperback. Winning! tells the story of the
remarkable past six years - an unforgettable journey that began in
September 1997 and took the team from the lower ranks of
international first-class rugby to the top as World Cup Champions.
Sir Clive Woodward and his team mounted a campaign of vast change,
great learning, team building and clear vision to achieve their
aim. 'We would question everything, change anything and leave no
stone unturned,' he writes. WINNING! will talk about the team's
journey of innovation and discovery and will reveal exactly how it
happened, the fundamentals of their success and how these
principles can be applied to any human endeavour. 'We changed the
way we coached, the way we played and, of equal importance, how we
operated off the field.' Bringing his business management skills to
the game, Woodward simplified the entire approach to the structure
of the team and created new management systems both on and off the
pitch.; In an anecdotal style, Clive Woodward entertains and
informs while he describes the thr
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How to Win (Paperback)
Clive Woodward
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R405
R330
Discovery Miles 3 300
Save R75 (19%)
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Ships in 9 - 15 working days
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In his entertaining and informative new book, Sir Clive Woodward
analyses the events of the 2019 Rugby World Cup, offering his
unique perspective on the performance of players and coaches, from
Owen Farrell and Kieran Read, to Eddie Jones and Steve Hansen. HOW
TO WIN:Rugby and Leadership from Twickenham to Tokyo is much more
than the story of a tournament, however. It is the distillation of
a philosophy of leadership developed during a lifetime in
high-performance environments, from the rugby field to the
boardroom. Tapping into his experience of winning the 2003 World
Cup, being a part of the leadership team that delivered Olympic
Success in 2012 and lessons drawn from Japan 2019, the author
delivers a go-to manual in how to improve both individual and team
performance in order to reach the pinnacle in sport and in
business. Every individual position in rugby requires a unique set
of skills, knowledge and expertise that collectively form a
balanced team; the same is true in any successful business or
organisation. From 1 to 15, the former England and British and
Irish Lions coach identifies the key attributes and uses these
defining traits to explain his collaborative 'Teamship' leadership
style. With a fascinating blend of analysis, insight and anecdote,
and the highs and lows of a memorable Rugby World Cup as the
setting, Clive reveals how to lead the culture of a winning team -
in any context.
Corporate Brand Personality addresses the increasing need for
organizations to refocus and realign their corporate culture in
order to compete in a business world that demands trust, respect
and strong values. Moving beyond simply how products are marketed
and perceived, it shows the reader how to lead and engage people at
every level within the organization to ensure consistent engagement
with brand values. Including practical models to show how corporate
culture and values can be managed and improved, Corporate Brand
Personality also provides real examples and case studies from the
Marriott Hotel Group and Water Wellbeing Group among others that
show how people's behaviours can deeply affect brand reputation
through all areas of the business. Incorporating a complete
strategy from start to finish, this book will help the reader build
visible leadership, project an authentic brand image and reinforce
their company's values.
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